In 2025, perfumes embrace sustainability with eco-friendly ingredients and packaging. Gender-neutral scents rise, blending fresh citrus, earthy vetiver, and warm amber. Hyper-personalized fragrances and nostalgic, retro-inspired aromas also dominate, reflecting individuality and emotional connections.
British niche perfume house Creed has introduced its latest creation, Fragaria, a fragrance centered around a vibrant strawberry note. The fragrance aims to evoke the serene atmosphere of a British summer.
Before its global launch in early 2025, the fragrance will be available exclusively in London and Manchester. From December 5 to 11, Fragaria can be sampled and purchased at Selfridges, and from December 16 to 23, at the Trafford Centre.
British niche perfume house Creed has introduced its latest creation, Fragaria, a fragrance centered around a vibrant strawberry note. The fragrance aims to evoke the serene atmosphere of a British summer.
Before its global launch in early 2025, the fragrance will be available exclusively in London and Manchester. From December 5 to 11, Fragaria can be sampled and purchased at Selfridges, and from December 16 to 23, at the Trafford Centre.
"2025 perfume trends blend AI innovation, sustainable ingredients, and bold futuristic notes, creating personalized, eco-conscious fragrances that redefine luxury and individuality in modern scent experiences."
